Products related to Branding:
-
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Price: 31.99 £ | Shipping*: 0.00 £ -
Branding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programsCovers balancing personal and business brand developmentReferences some of the major brand crises—and how to avoid making the same mistakesShows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Price: 21.99 £ | Shipping*: 3.99 £ -
Creative Personal Branding : The Strategy to Answer: What’s Next
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Price: 17.99 £ | Shipping*: 3.99 £ -
Personal Branding For Dummies
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge.Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool.Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive.Personal marketing has never been more important, and your personal brand should communicate the best you have to offer.Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" youExplains how to develop a target market positioning statementHelps you make plans for your personal brand communicationsInstructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand.A personal brand is more than just a business card and a resume.It should be exquisitely crafted to capture exactly the image you wish to project.Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Price: 19.99 £ | Shipping*: 3.99 £ -
Employer Branding For Dummies
Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand.You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills.The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones.You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI.This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options.Why should they choose your company? A strong employer brand makes the decision a no-brainer.It's good for engagement, good for retention, and good for the bottom line.Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Price: 21.99 £ | Shipping*: 3.99 £ -
Chinese Innovation And Branding Leaps
China is the largest emerging market economy and the second largest economy in the world.This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success.In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Price: 80.00 £ | Shipping*: 0.00 £ -
CodeCrafted : Generative Design in Branding
CodeCrafted is your window into the future of branding, where innovation meets creativity in a seamless dance of code and pixels.We live in a fast-paced digital world, and one thing is obvious—algorithms and data make the world go round, and have certainly had a transformative impact in the realm of design.From cutting-edge interactive installations that engage the senses to print products that challenge traditional design norms, the synergy of programming, technology, and design come together to form interactive, attention-grabbing visuals that continue to evolve to keep audiences engaged and excited, and adapt seamlessly across mediums and applications.Explore the intricate process of establishing generative and parametric patterns, where each line of code breathes life and weaves intricate visual systems that craft new dimensions for brands and identities.
Price: 35.00 £ | Shipping*: 0.00 £ -
Branding : A Very Short Introduction
Branding is possibly the most powerful commercial and cultural force on the planet.Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide.As the market economy spreads across the world, brands are becoming ever more prevalent.The Apple brand has been valued at $98 billion - more than the GDP of Slovakia.Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands.We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs.Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic.He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties.Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands.Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area.These pocket-sized books are the perfect way to get ahead in a new subject quickly.Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Price: 8.99 £ | Shipping*: 3.99 £
Similar search terms for Branding:
-
"Painful branding?"
"Painful branding" refers to the process of using a hot iron or other instrument to permanently mark a person or animal with a design or symbol. This process can be extremely painful and is often used as a form of punishment or control. In some cases, branding has been used as a way to mark slaves or prisoners, and it is also used in some cultures as a form of initiation or identification. Overall, branding is a painful and often traumatic experience for those who undergo it.
-
What does 11 Branding mean?
11 Branding refers to the process of creating a strong and consistent brand identity for a company or product. This includes developing a unique brand image, messaging, and positioning that sets the company apart from its competitors. The goal of 11 Branding is to build a strong emotional connection with customers and establish a memorable and recognizable brand in the market. It involves creating a cohesive brand strategy that encompasses all aspects of the business, from visual elements like logos and design to the company's values and mission.
-
What does router branding mean?
Router branding refers to the practice of a company putting their logo, name, and other identifying marks on a router. This can include physical branding on the device itself, as well as digital branding in the user interface. Router branding is a way for companies to establish their identity and create brand recognition among consumers. It also serves as a form of advertising, as the branding can be seen by anyone who uses or sees the router.
-
What does no branding mean?
No branding refers to products or services that do not have any visible logos, slogans, or other identifiable marks that associate them with a specific company or brand. This can create a more generic or unbranded appearance, allowing the focus to be solely on the product or service itself rather than the brand behind it. No branding can also be used as a marketing strategy to appeal to a wider audience or to create a sense of simplicity and minimalism.
-
What does "Handy ohne Branding" mean?
"Handy ohne Branding" is a German phrase that translates to "phone without branding" in English. This term refers to a mobile phone that is not tied to a specific carrier or network. It means that the phone is not locked to a particular network and can be used with any SIM card from any carrier. This gives the user more flexibility and freedom to choose their own mobile service provider.
-
Which camera is suitable for landscape and street photography?
For landscape photography, a camera with a high resolution sensor and wide dynamic range is ideal to capture the details and colors of the scenery. A full-frame DSLR or mirrorless camera with a wide-angle lens would be a good choice for capturing the vastness of landscapes. For street photography, a compact and discreet camera with fast autofocus and good low-light performance is preferred. A mirrorless camera with a prime lens or a high-quality compact camera would be suitable for capturing candid moments and street scenes without drawing too much attention.
-
Which camera lens is suitable for product photography?
A macro lens is typically the best choice for product photography. Macro lenses are designed to capture small subjects with great detail and clarity, making them ideal for capturing the intricate details of products. They also have a close focusing distance, allowing you to get up close to the product for detailed shots. Additionally, a lens with a focal length between 50mm and 100mm is recommended for product photography as it provides a natural perspective and minimizes distortion.
-
Which camera lens is suitable for street photography?
A prime lens with a focal length between 35mm and 50mm is typically considered suitable for street photography. These lenses offer a natural field of view that closely resembles what the human eye sees, making them great for capturing candid moments in urban environments. Additionally, prime lenses are often compact and lightweight, which is ideal for street photographers who need to move quickly and discreetly. Overall, a 35mm or 50mm prime lens is a popular choice among street photographers for its versatility and ability to capture authentic moments.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.