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Big Data Analytics for Creative Marketers : Money Spinner
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Which Way Is North : A Creative Compass for Makers, Marketers, and Mystics
Which Way Is North offers an illuminating journey into the interior of the human heart and mind to see how your inner experience informs who you can be and what you express out in the world. In the course of learning more about your creative potential, you’ll learn how to:Reliably calm your nerves in order to come up with ideas, Decode the stories the media tells and their affects, Pursue experiences that feed your creative process with purpose.Serving as both spiritual guide and executive for tech unicorn Reddit, Will Cady, creative strategist and global director of Reddit’s KarmaLab, counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today’s challenges in art, business, and life. Now Cady’s offering those insights in this book, exploring each of the Seven Directions foundational to his system and pairing each with a meditation to help you uncover new truths about your past, present, and future potential.With Which Way Is North as your compass, you’ll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.
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How Brands Grow : What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day.Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries.This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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Prove It : Exactly How Modern Marketers Earn Trust
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial — and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M.Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers.Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises — even the ones you don’t realize you’re making.You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show — not tell! — the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience.Your customers are waiting for you to prove it. So pick up this book and find out how.
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Account-Based Marketing : The Definitive Handbook for B2B Marketers
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business. From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results.Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice. With real-world examples and perspectives from companies such as Accenture, AWS, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.
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Account-Based Marketing : The Definitive Handbook for B2B Marketers
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large.Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing.Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community.It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business.It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others.Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
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Hoodwinked : How Marketers Use the Same Tactics as Cults
Big brands are the gods of today’s world, and the algorithm is their gospel.What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates?Hoodwinked reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders.Companies have discovered that us consumers are lured by sophisticated and deceptive marketing techniques, like sensory marketing, cult branding, influencers, and AI programmed to induce maximum anxiety.Combined with behavior-modifying apps and persuasively designed UX that compels us to buy things we don’t need or cannot afford, goods and services like prestige education, fitness trackers, makeup, and those viral leggings from American Eagle seem like must-haves rather than luxury extras.Aided by algorithms and buoyed by the greed of social media CEOs, marketers use the same deceptive and emotionally manipulative tactics that cults do, including scarcity, an all-encompassing ideology, and a charismatic leader.Once indoctrinated, consumer-followers become ensnared in the perfect capitalist loop: anxiety-purchase-anxiety-purchase-anxiety-purchase.Then, social media appearances reinforce the cycle of purchase, performance, and panic. Using memorable real-life cautionary tales, Dr. Einstein narrates how smart, sensible people are sucked into the cult marketing vortex and, importantly, what enables them to get out.Protection comes from understanding the scope of the problem and knowing how to spot the many pervasive tactics used.Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider’s view into how marketers co-opt our emotions in the name of corporate profits.Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
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Which camera is suitable for landscape and street photography?
For landscape photography, a camera with a high resolution sensor and wide dynamic range is ideal to capture the details and colors of the scenery. A full-frame DSLR or mirrorless camera with a wide-angle lens would be a good choice for capturing the vastness of landscapes. For street photography, a compact and discreet camera with fast autofocus and good low-light performance is preferred. A mirrorless camera with a prime lens or a high-quality compact camera would be suitable for capturing candid moments and street scenes without drawing too much attention.
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Which camera lens is suitable for product photography?
A macro lens is typically the best choice for product photography. Macro lenses are designed to capture small subjects with great detail and clarity, making them ideal for capturing the intricate details of products. They also have a close focusing distance, allowing you to get up close to the product for detailed shots. Additionally, a lens with a focal length between 50mm and 100mm is recommended for product photography as it provides a natural perspective and minimizes distortion.
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Which camera lens is suitable for street photography?
A prime lens with a focal length between 35mm and 50mm is typically considered suitable for street photography. These lenses offer a natural field of view that closely resembles what the human eye sees, making them great for capturing candid moments in urban environments. Additionally, prime lenses are often compact and lightweight, which is ideal for street photographers who need to move quickly and discreetly. Overall, a 35mm or 50mm prime lens is a popular choice among street photographers for its versatility and ability to capture authentic moments.
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Is there a forum where we can offer our affiliate program to affiliate marketers?
Yes, there are several forums where you can offer your affiliate program to affiliate marketers. Some popular options include Warrior Forum, Digital Point, and AffiliateFix. These forums provide a platform for affiliate marketers to connect with potential affiliate programs and discuss industry trends and best practices. By posting your affiliate program on these forums, you can reach a targeted audience of experienced affiliate marketers who may be interested in promoting your products or services.
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Which camera and lens are suitable for animal photography?
For animal photography, a camera with a fast autofocus system and high burst rate is essential to capture fast-moving subjects. A good choice would be a DSLR or mirrorless camera with at least 20 megapixels for high-quality images. As for the lens, a telephoto lens with a focal length of 70-200mm or longer is recommended to get close-up shots of animals without disturbing them. Additionally, a lens with image stabilization can help reduce camera shake when shooting handheld in low light conditions.
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Which camera and lens are suitable for wildlife photography?
For wildlife photography, a camera with a fast continuous shooting speed, high resolution, and good low-light performance is ideal. Cameras like the Canon EOS 90D, Nikon D500, or Sony Alpha a6600 are popular choices. When it comes to lenses, a telephoto lens with a focal length of at least 300mm is recommended to capture distant wildlife without disturbing them. Lenses like the Canon EF 100-400mm f/4.5-5.6L IS II, Nikon AF-S NIKKOR 200-500mm f/5.6E ED VR, or Sony FE 200-600mm f/5.6-6.3 G OSS are great options for wildlife photography.
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What is the best camera and lens for wildlife photography?
The best camera for wildlife photography is typically a DSLR or mirrorless camera with a high resolution sensor, fast autofocus system, and good low-light performance. Popular choices include the Canon EOS 5D Mark IV, Nikon D850, or Sony A7R IV. For lenses, a telephoto lens with a focal length of at least 300mm is recommended for capturing wildlife from a distance. Some popular options include the Canon EF 100-400mm f/4.5-5.6L IS II, Nikon AF-S 200-500mm f/5.6E ED VR, or Sony FE 100-400mm f/4.5-5.6 GM OSS. Ultimately, the best camera and lens will depend on your budget, specific needs, and personal preferences.
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What is the difference between camera settings for landscape shots and portrait photos?
The main difference between camera settings for landscape shots and portrait photos is the aperture setting. For landscape shots, a smaller aperture (higher f-stop number) is typically used to achieve a larger depth of field and ensure that both the foreground and background are in focus. On the other hand, for portrait photos, a larger aperture (lower f-stop number) is often used to create a shallow depth of field, resulting in a blurred background that helps to emphasize the subject. Additionally, the focal length and composition may also vary between the two types of photography.
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