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  • Creative Arts Marketing
    Creative Arts Marketing

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text.A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.This fully updated and revised third edition features: Audience diversity and audience developmentThe impact of digital technologies on the industryAn exploration of the increasingly complex relationship between public and private funding for the artsEthics and sustainability issues for arts marketersCultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.

    Price: 43.99 £ | Shipping*: 0.00 £
  • Social Media Marketing : Facebook Marketing, Youtube Marketing, Instagram Marketing
    Social Media Marketing : Facebook Marketing, Youtube Marketing, Instagram Marketing

    <h1>Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media!</h1><h3> 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing</h3><h3><i>**Facebook Marketing**</i></h3>  The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. <p><b>Here are some of the things you can take away from the book:</b></p><ul><li>How to Build An Effective Business Page</li> <li>Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns</li><li>4 Ways To Make Money From The Goldmine Called Facebook</li> <li>13 Killer Strategies for Building Engagement</li> <li>And much more …</li></ul><h3><i>**Youtube Marketing**</i></h3><p>While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.</p><p><b>Some of the things that we will discuss in this book about marketing on YouTube include:</b></p><ul><li>Getting started with YouTube</li><li>Doing your first video</li><li>Understanding your audience</li><li>Providing value to the audience</li><li>Tips and strategies for you channel</li><li>How to use a conversion video to upsell your product</li><li>Promoting your videos</li><li>Creating your own AdWords campaign</li><li>Using YouTube Analytics to track your performance</li></ul><b>YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships</b><h3><i>**Instagram Marketing**</i></h3><p>Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website!</p><p><b>Inside you will find</b></p><ul><li>The way you can create an Instagram account just for your business - no personal accounts required!</li><li>The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit!</li><li>Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product</li><li>The basics of hashtagging and how that increases your profit</li><li>Quick and easy ways to ensure that you are presented as a better candidate online than any of your competitors!</li><li><b>And more…</b></li></ul><h3>Money doesn’t grow on trees, so don’t sit there and wait... Start by taking this Box Set!</h3>

    Price: 27.95 £ | Shipping*: 0.00 £
  • Marketing Accountability for Marketing and Non-Marketing Outcomes
    Marketing Accountability for Marketing and Non-Marketing Outcomes

    This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour

    Price: 94.99 £ | Shipping*: 0.00 £
  • Marketing
    Marketing

    Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.

    Price: 76.99 £ | Shipping*: 0.00 £
  • Marketing
    Marketing

    Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it.But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for!In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results.You’ll discover how to:Build your customer baseSet yourself apart from the competitionUse market research and focus groups to fuel better decisionsFulfill a basic emotional need for buyersDetermine the correct price point for your offeringsMake the most of your distribution channelsGive customers a reason to switch from your competitorsAnd much more!Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

    Price: 10.99 £ | Shipping*: 3.99 £
  • Marketing
    Marketing

    How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation.Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals.Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory.New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn.It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

    Price: 61.99 £ | Shipping*: 0.00 £
  • Critical Marketing : Issues in Contemporary Marketing
    Critical Marketing : Issues in Contemporary Marketing

    Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

    Price: 50.99 £ | Shipping*: 0.00 £
  • Marketing For Life? : Marketing For Life?
    Marketing For Life? : Marketing For Life?

    Marketing For Life? is a reality book on true marketing skills, techniques, and a real life version of the beginning and ending stages of marketing a product.

    Price: 26.65 £ | Shipping*: 0.00 £

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  • What are marketing strategies for affiliate marketing?

    Marketing strategies for affiliate marketing include identifying the target audience and creating content that resonates with them, leveraging social media and email marketing to promote affiliate products, and building a strong personal brand to establish trust and credibility with the audience. Additionally, creating valuable and informative content such as reviews, tutorials, and comparison guides can help drive traffic and conversions. It's also important to continuously analyze and optimize the performance of affiliate marketing campaigns to maximize results.

  • Which camera is suitable for landscape and street photography?

    For landscape photography, a camera with a high resolution sensor and wide dynamic range is ideal to capture the details and colors of the scenery. A full-frame DSLR or mirrorless camera with a wide-angle lens would be a good choice for capturing the vastness of landscapes. For street photography, a compact and discreet camera with fast autofocus and good low-light performance is preferred. A mirrorless camera with a prime lens or a high-quality compact camera would be suitable for capturing candid moments and street scenes without drawing too much attention.

  • Which camera lens is suitable for product photography?

    A macro lens is typically the best choice for product photography. Macro lenses are designed to capture small subjects with great detail and clarity, making them ideal for capturing the intricate details of products. They also have a close focusing distance, allowing you to get up close to the product for detailed shots. Additionally, a lens with a focal length between 50mm and 100mm is recommended for product photography as it provides a natural perspective and minimizes distortion.

  • Which camera lens is suitable for street photography?

    A prime lens with a focal length between 35mm and 50mm is typically considered suitable for street photography. These lenses offer a natural field of view that closely resembles what the human eye sees, making them great for capturing candid moments in urban environments. Additionally, prime lenses are often compact and lightweight, which is ideal for street photographers who need to move quickly and discreetly. Overall, a 35mm or 50mm prime lens is a popular choice among street photographers for its versatility and ability to capture authentic moments.

  • What is the difference between the marketing mix and marketing strategies in the marketing process?

    The marketing mix refers to the set of tactical tools that a company uses to promote its products or services, including the 4Ps: product, price, place, and promotion. On the other hand, marketing strategies are the overall approach or plan that a company develops to achieve its marketing objectives. While the marketing mix focuses on the specific elements of the marketing plan, marketing strategies encompass the broader decisions and actions taken to achieve the company's goals. In essence, the marketing mix is a part of the marketing strategy, as it outlines the specific tactics to be used to implement the overall strategy.

  • What is the difference between marketing and international marketing?

    Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.

  • How can I, as a marketing agency, edit my clients' website?

    As a marketing agency, you can edit your clients' website by first obtaining the necessary permissions and access from your clients. Once you have access, you can use a content management system (CMS) like WordPress or a website builder like Wix to make edits to the website. You can update content, images, and other elements to align with your marketing strategy and goals. It's important to communicate with your clients and ensure that any changes made to the website are in line with their brand and messaging.

  • Which camera and lens are suitable for animal photography?

    For animal photography, a camera with a fast autofocus system and high burst rate is essential to capture fast-moving subjects. A good choice would be a DSLR or mirrorless camera with at least 20 megapixels for high-quality images. As for the lens, a telephoto lens with a focal length of 70-200mm or longer is recommended to get close-up shots of animals without disturbing them. Additionally, a lens with image stabilization can help reduce camera shake when shooting handheld in low light conditions.

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