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  • Understanding Exposure
    Understanding Exposure

    This title features expert advice from a professional UK photographer, useful hints & tips plus clear diagrams & charts.This new series of "The Expanded Guides" focuses on photographic techniques to give you a comprehensive grounding in the subject and takes you a step further to enable you to get much more from your photography.This is an invaluable guide to taking better photographs using today's sophisticated digital SLR and compact digital cameras.Aimed at both the novice and more experienced amateur photographer, jargon-free text explains the theory behind digital photography, how light metering affects exposure and light's relationship to colour, colour temperature and white balance, focal points and the expression of mood.Aperture, depth of field and shutter speed are also thoroughly covered, along with chapters on ISO speeds, dynamic range, use of filters and making in-camera adjustments.Post processing techniques round off this invaluable guide to getting the best results from your photography.

    Price: 14.99 £ | Shipping*: 3.99 £
  • Understanding RAW Photography
    Understanding RAW Photography

    This title explains the procedure from the start of a photo shoot through each stage of post-processing.In depth, jargon-busting text offers hints and tips on interpreting RAW images.It includes expert advice given by professional photographers, using practical examples with the aid of diagrams and charts.The RAW file format is digital photography's equivalent of a negative in film photography: it contains untouched, 'raw' pixel information straight from the digital camera's sensor, which must be processed to produce the final result. "Understanding RAW Photography" is a comprehensive guide with in depth, jargon-busting text offering hints and tips on interpreting RAW images and gives step-by-step information on processes such as demosaicing and white balance, adjusting colour saturation and contrast, sharpening an image, adjustment in camera and on a personal computer, and final generation of JPEG or TIFF format.

    Price: 14.99 £ | Shipping*: 3.99 £
  • Understanding Portrait Photography : How to Shoot Great Pictures of People
    Understanding Portrait Photography : How to Shoot Great Pictures of People

    Capture the perfect portrait--even if it's with a selfie--in this updated edition of a trusted classic, now with all-new photography.Great portraits go beyond a mere record of a face. They reveal one of the millions of intimate human moments that make up a life.In Understanding Portrait Photography, renowned photographer Bryan Peterson shows how to spot those "aha!" moments and capture them forever.Rather than relying on pure luck and chance to catch those moments, Peterson's approach explains what makes a photo memorable, how to spot the universal themes that everyone can identify with, and how to use lighting, setting, and exposure to reveal the wonder and joy of everyday moments.This updated edition includes new sections on capturing the perfect selfie, how to photograph in foreign territory while being sensitive to cultures and customs, how to master portraiture on an iPhone, and the role of Photoshop in portraiture.Now with brand-new photography, Understanding Portrait Photography makes it easy to create indelible memories with light and shadow.

    Price: 25.00 £ | Shipping*: 3.99 £
  • Understanding Focus Group Discussions
    Understanding Focus Group Discussions

    The Understanding Research series focuses on the process of writing up social research.The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research.The books provide researchers with guides to understanding, writing, and evaluating social research.Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings.Each volume also reviews how to appropriately evaluate published research.Focus Group Discussions addresses the challenges associated with conducting and writing focus group research.It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations.Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors.She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results.She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor.The book includes case study examples of field research across a range of disciplines and international contexts.Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research.

    Price: 43.99 £ | Shipping*: 0.00 £
  • Understanding Close–up Photography
    Understanding Close–up Photography

    Bryan Peterson is a bestselling author - over 500,000 copies sold!Close-up photography is a perennially popular subject with both amateurs and professionals.This title features 200 illustrations over 160 pages.In his signature style, Peterson explores an ever-popular topic, showing photographers at every level exactly how to capture subjects in exciting, innovative new ways - from animals and plants, to objects found in the kitchen, the supermarket, even the local tip.With full information on equipment, exposure, light and composition and a plethora of innovative tips and techniques, the author takes readers way beyond the usual how-tos.

    Price: 22.99 £ | Shipping*: 3.99 £
  • The Natural Explorer : Understanding Your Landscape
    The Natural Explorer : Understanding Your Landscape

    **From the bestselling author of THE WALKER'S GUIDE TO OUTDOOR CLUES AND SIGNS and HOW TO READ WATER, The Sunday Times Book Of The Year**Tristan Gooley, author of THE NATURAL NAVIGATOR demonstrates how it is possible to connect profoundly with the lands we travel through, even from the comfort of your living room.In THE NATURAL EXPLORER he combines the work of the some of the most insightful travellers of the past two thousand years with his own experience. The most rewarding travel experiences do not depend on our destination or the length of our journey, but on our levels of awareness.A short walk can compare with an epic journey, when we take the time to focus on the things that dramatically enrich each journey. Exploration is no longer about hardship, long distances, or even venturing beyond the borders of your own home.It is about celebrating the sense of connection and discovery that is possible in all our travels.

    Price: 12.99 £ | Shipping*: 3.99 £
  • Consumer Behaviour : Understanding Consumers in a Digital Landscape
    Consumer Behaviour : Understanding Consumers in a Digital Landscape

    With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject.It starts with an exploration of how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making.Students will then learn about the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. Supported by international examples throughout, the textbook examines the role of AR/VR in retail experiences, the power of online communities and voice commerce, as well as the importance of good UX design.Crucially, it also delves into ethical considerations of the digital consumer landscape, including privacy and data concerns.Consumer Behaviour includes in-text learning features such as learning outcomes, key terms, a glossary and exercise questions to help develop critical thinking.It is supported by online resources of PowerPoint slides, videos and essay questions. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.

    Price: 147.00 £ | Shipping*: 0.00 £
  • Consumer Behaviour : Understanding Consumers in a Digital Landscape
    Consumer Behaviour : Understanding Consumers in a Digital Landscape

    With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject.It starts with an exploration of how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making.Students will then learn about the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. Supported by international examples throughout, the textbook examines the role of AR/VR in retail experiences, the power of online communities and voice commerce, as well as the importance of good UX design.Crucially, it also delves into ethical considerations of the digital consumer landscape, including privacy and data concerns.Consumer Behaviour includes in-text learning features such as learning outcomes, key terms, a glossary and exercise questions to help develop critical thinking.It is supported by online resources of PowerPoint slides, videos and essay questions. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.

    Price: 44.99 £ | Shipping*: 0.00 £

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  • Does Stresemann's foreign policy focus on power or understanding?

    Stresemann's foreign policy focused more on understanding rather than power. He believed in the importance of diplomacy and negotiation in order to achieve stability and peace in Europe. Stresemann's efforts to improve relations with other countries, such as the Locarno Treaties and the Dawes Plan, demonstrate his commitment to understanding and cooperation rather than using power to dominate other nations. His approach ultimately helped to rebuild Germany's reputation and establish a more peaceful international environment.

  • Which camera is suitable for landscape and street photography?

    For landscape photography, a camera with a high resolution sensor and wide dynamic range is ideal to capture the details and colors of the scenery. A full-frame DSLR or mirrorless camera with a wide-angle lens would be a good choice for capturing the vastness of landscapes. For street photography, a compact and discreet camera with fast autofocus and good low-light performance is preferred. A mirrorless camera with a prime lens or a high-quality compact camera would be suitable for capturing candid moments and street scenes without drawing too much attention.

  • Which camera lens is suitable for product photography?

    A macro lens is typically the best choice for product photography. Macro lenses are designed to capture small subjects with great detail and clarity, making them ideal for capturing the intricate details of products. They also have a close focusing distance, allowing you to get up close to the product for detailed shots. Additionally, a lens with a focal length between 50mm and 100mm is recommended for product photography as it provides a natural perspective and minimizes distortion.

  • Which camera lens is suitable for street photography?

    A prime lens with a focal length between 35mm and 50mm is typically considered suitable for street photography. These lenses offer a natural field of view that closely resembles what the human eye sees, making them great for capturing candid moments in urban environments. Additionally, prime lenses are often compact and lightweight, which is ideal for street photographers who need to move quickly and discreetly. Overall, a 35mm or 50mm prime lens is a popular choice among street photographers for its versatility and ability to capture authentic moments.

  • Is mathematical understanding the same as technical understanding?

    Mathematical understanding and technical understanding are related but not the same. Mathematical understanding involves grasping abstract concepts, relationships, and principles, while technical understanding typically involves knowledge of specific tools, techniques, and procedures used in a particular field. While mathematical understanding can be a foundation for technical understanding in some cases, technical understanding often requires practical application and hands-on experience that goes beyond pure mathematical reasoning.

  • Which camera and lens are suitable for animal photography?

    For animal photography, a camera with a fast autofocus system and high burst rate is essential to capture fast-moving subjects. A good choice would be a DSLR or mirrorless camera with at least 20 megapixels for high-quality images. As for the lens, a telephoto lens with a focal length of 70-200mm or longer is recommended to get close-up shots of animals without disturbing them. Additionally, a lens with image stabilization can help reduce camera shake when shooting handheld in low light conditions.

  • Which camera and lens are suitable for wildlife photography?

    For wildlife photography, a camera with a fast continuous shooting speed, high resolution, and good low-light performance is ideal. Cameras like the Canon EOS 90D, Nikon D500, or Sony Alpha a6600 are popular choices. When it comes to lenses, a telephoto lens with a focal length of at least 300mm is recommended to capture distant wildlife without disturbing them. Lenses like the Canon EF 100-400mm f/4.5-5.6L IS II, Nikon AF-S NIKKOR 200-500mm f/5.6E ED VR, or Sony FE 200-600mm f/5.6-6.3 G OSS are great options for wildlife photography.

  • What is understanding?

    Understanding is the ability to comprehend and make sense of information or concepts. It involves grasping the meaning, significance, and implications of something, and being able to apply that knowledge in various contexts. Understanding goes beyond simply knowing facts or information, and requires a deeper level of insight and insight into the subject matter. It often involves critical thinking, analysis, and the ability to connect different pieces of information to form a coherent and meaningful understanding.

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